MASTER Lounge 2020

The master fair at the CAREER & Competence 28. October 2020

Date: 28. October 2020
Opening hours: 9:00 – 16:00
Location: Congress  & Exhibition Centre Innsbruck (Halls Dogana + Foyer)

Secure a € 500 early bird discount only until 30.09.2019

only until 30.09.2019

MASTER Lounge2020: Registration from June 

Get more Information!

Maximilian Egger:
maximilian.egger@uibk.ac.at or +43 (0) 676 3342859

The MASTER Lounge 2020

… the event focused on master degree programs

West Austria’s largest career fair, the CAREER & Competence, can boast another innovation next year: in 2020 the MASTER Lounge will take place for the fourth time during the event. The new event, which is all about master degree programs, offers interested parties comprehensive information on the wide range of master programs offered in Austria and abroad.
The addition of the MASTER Lounge to the CAREER & Competence trade fair program offers numerous advantages, especially at the strong business and university location of Innsbruck. On the one hand, the capital city of Tyrol is home to an extraordinarily large number of students and, at the same time, there are many well-known local companies interested in training and educating their staff as well as they possibly can.

The focus on master studies within the CAREER & Competence not only serves to inform visitors on site about existing education and training offers but also creates important networks, creating synergies for students and alumni as well as employers, employees and exhibitors.

Since 2008, the CAREER & Competence has taken place annually in spring and attracts around 2,000 visitors to the 45 exhibiting employers. This makes it the largest job and career fair in West Austria and it has now established itself as a benchmark in the job application process for students in Tyrol. But for numerous national and international employers too, the CAREER & Competence has become a very important event for recruitment and employer branding in Tyrol.

Exhibitor Statements

Marcella Manzl, BA (IMC FH Krems)

"I am a student representative of FH Krems and a master student myself. In the MASTER Lounge we are presenting our international English-language study programs - they offer a good further education option for post-graduate students. "

Astrid Fehringer, MSc (MCI Management Centre Innsbruck)

"We are here today to present our various master programs at MCI and have already been able to answer many questions and welcome many interested parties. I hope that we will see some of them as our master students in the Autumn! "

MMag. Thomas Metzler (FH Vorarlberg)

"We’re at the MASTER Lounge for the first time. Discussions with the students are very good and we hope that in the future we will be able to welcome a few new master candidates to the FH Vorarlberg. "

Marius Stehling, BSc. (FH Kufstein Tirol)

”The atmosphere here at CAREER & Competence is great - we met a lot of interesting visitors and the students were all very well prepared. We are glad to be here! "

This is why you should take part in the


At the MASTER Lounge 2020  2,000 to 2,500 visitors are expected, who are interested in further vocational or education advancement. As part of the Career Fair CAREER & Competence, the MASTER Lounge offers some decisive advantages for exhibitors: On the one hand, innovative courses of study can be advertised at the event, which are currently particularly popular in the universities’ further education program. The same applies to lesser-known master courses, which can be accentuated and presented at the Master Lounge.

  • approx. 9 m² stand
  • Online exhibitor profile on the C&C website
  • Print exhibitor profile in basics. Special supplement (circulation 243,000)
  • 3 study courses in the print MasterWall of basics. special supplement
  • Master program presentation in the C&C blog
  • Placement of your degree programs on the fair’s MasterWall
  • Chance of participating in the stage program

Top Performer – highly qualified students

Since 2007, the three best students from each course (at the Faculty of Business and Management) have been entered in the SoWi-Holding’s Top Performer Pool. The Top Performers represent a pre-selection of highly qualified students whose achievements go beyond the requirements of their specific field of study. Top Performers distinguish themselves from their fellow students both in terms of subject matter and in terms of communication and are therefore sought-after dialogue partners among the participating exhibitors.

The CAREER & Competence is strongly advertised to this target group. As a premium partner, you also have the chance to get in direct contact via the SoWi-Holding’s Top Performer Newsletter.

The MASTER Lounge target group

The MASTER Lounge target group is not only limited to undergraduates and graduates who want to continue their education. Employers and employees from the fields of recruiting, personnel development and further education can benefit from the information offered, too. The Master Lounge program is tailored exactly to the profile of the visitors of CAREER & Competence and thus offers an ideal supplement to the fair program.

In 2016, 1968 students, graduates and (young) professionals attended the 9th CAREER & Competence. Of the visitors, 25% were graduates / young professionals and 75% students, 40% of whom were to graduate in less than a semester. Through targeted marketing measures, the proportion of STEM students / graduates has increased to almost 30% in recent years, which has helped to meet the great demand for skilled workers in these areas. Present your company as an attractive employer to your target group and get to know qualified and well-prepared future employees.

Marketing, media cooperation and organisation

The MASTER Lounge is advertised at university sites in Tyrol with several flyer campaigns, with the focus on the SoWi (social and economic sciences), the technology campus and the main university site. This ensures that there is a fair balance between the fields of study of the visitors at the fair. These measures are accompanied by the placement of some 100 posters at the universities and other student hotspots. In addition, from one month before the fair, the MASTER Lounge is present at all important university campuses with mobile 16/1 sheet billboards. Additionally, all students at the University of Innsbruck are informed about the CAREER and Competence several times via newsletter, and a separate Top Performer Newsletter is sent to a selection of highly qualified students. Additionally to these direct channels, numerous online marketing measures are set up and the advertisement of the fair via Facebook plays a special role in the process.


Through numerous successful cooperations with student organisations (e.g. AIESEC, Club Alpbach, GLOBART …) the fair can be advertised to specific target groups.

Furthermore, the MASTER Lounge is advertised with flyers in several places in Innsbruck and numerous online campaigns are run.

Media cooperation with basics. Media

With the newspaper basics. the MASTER Lounge has a strong partner which has a circulation of 243,000 copies, most delivered to every household in Tyrol every two weeks. One of the main topics in the journal is careers (and job offers) along with education, which is why the articles on C&C published are particularly effective.

As early as 9 months before the fair, editorial contributions on the fair are published in regular intervals. In the intensive advertisement phase, short editorial profiles of the exhibitors are published and highlights of the fair are featured.

Organisation of the MASTER Lounge

The MASTER Lounge is held and organised by SoWi-Holding. As a successor of the the PINN Career Days, which were organised with great success from 1999 to 2003 by the SoWi-Holding, the CAREER & Competence has been organised since 2008. The SoWi-Holding (founded in 1985) has more than 25 years of experience in bringing together theory and practice, university and business. It regularly organises the BeSt³(fair for jobs, studies and further education) on behalf of the Ministry of Education, the Ministry of Science, Research and Economy as well as the Employment Service Austria) at the university sites of Innsbruck and Klagenfurt.

Exhibitors 2018

Participation opportunities for universities, colleges and educational organisations

Would you like to present your master degree programs on 01. January 1970 at the MASTER Lounge during the CAREER & Competence? Then we will gladly provide you with details on how to participate and detailed information  about the fair.

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Contact person / organizer

Maximilian Egger Geschäftsführung

Maximilian Egger

Managing Director SoWi-Holding

 +43 (0) 676 3342859

SoWi Holding

Association for the promotion of practical training and research at the Faculty of Business and Management of the University of Innsbruck

Office: Universitaetsstrasse 15, A-6020 Innsbruck

Fair: Congress and Exhibition Centre Innsbruck, Rennweg 3, A-6020 Innsbruck